Trust & Transparency
How recommendations, sponsorships, and merchant trust work — in plain language.
How recommendations work
We match gifts to what you tell us — recipient, budget, occasion, style. Every recommendation includes a short "why this fits" so you can see the reasoning, not just the result.
Sponsored placements are always labeled
Sponsored items appear alongside organic results and are clearly marked. Sponsorship gives a merchant visibility — it never hides better matches or fakes confidence scores.
Fairness protections
Sponsored influence is capped and audited. Independent merchants compete on relevance and trust signals, not on who pays the most.
Merchant trust signals
Badges like Trusted Merchant, Reliable Shipping, and Verified Store are earned from real fulfillment and satisfaction history. We don't allow purchased badges.
Your safety
Purchase protection, dispute support, and responsive merchants help your gift arrive as expected. If something goes wrong, we'll help you resolve it.
What we never do
No hidden ranking boosts. No fake reviews. No urgency tricks. No deceptive sponsorship blending. Trust is a feature, not a marketing line.
Every recommendation, badge, and disclosure is generated deterministically from auditable signals.